Targeting is Your Friend

Targeting is Your Friend

A small store in California probably doesn TMt get much business from New Yorkers. So why should this store spend advertising money to reach a group of New Yorkers? It shouldn TMt, of course. And a shop that sells women TMs shoes doesn TMt need to waste any money putting ads in front of men. Whatever business you TMre in, you must have some main demographic that you target. In fact, you probably have multiple offers that all target different demographics. This will probably be a fairly broad CatID. You might be looking at all women, all small business owners, all job seekers, etc. This is anyone who is likely to be interested in buying anything that you sell. The people who don TMt fall into this group are the people you don TMt want to advertise to. Might some of them turn out to be interested? Sure. That store in California might not feel the need to target New Yorkers, but sometimes New Yorkers go on vacation in California. It means figuring out who is likely to want specific things, and who is likely to respond to specific offers. If your general audience is pet owners, you shouldn TMt lump all of them together. You might target one SMS campaign at dog owners and another at cat owners. And perhaps a third at bird owners. A ppc campaign will let you target ads by location, gender, type of device used to browse, and a few other things. And, of course, the tags that were used in the search. You can use the options that you have to narrow down your audience as much as possible, and you can carefully select tags that reflect different interests or requirements. For example, tags about dogs would go to your dog owner campaign, tags about cats would go to your cat owner campaign. If you TMre running ads on another network, like Facebook, you will have different targeting options. Like email marketing, or text message marketing. You should be collecting email addresses and sending out newsletters and promotions to your list. But you shouldn TMt be sending the same emails out to everyone on that list. Just like any other campaign, your emails and your texts must be carefully targeted. Collect whatever information you can get about the people on these lists. Don TMt ask them for too much, especially right off the bat, but ask them some questions that will help you narrow down their needs and interests. This will help you craft the perfect offers for each group of people in your list. You can also glean information from someone TMs purchase history that can tell you what they like. You may additionally need to present fresh and high quality air to the members of your family. You might also wish to present recent and high quality air to the members of your family. You might also need to present contemporary and high quality air to the members of your family. You might also need to present recent and prime quality air to the members of your family.